The Reebok deal has been one of the worst things to happen in MMA. Fighters are taking massive paycuts, the next generation of young talent is being forced to endure a low pay ceiling and everyone that works for the UFC from Brian Stann to Joe Rogan has been turned into shill for fear of losing their jobs.
For MMA observers, though, the Reebok deal has been one long comedy of errors. Emphasis on comedy…and also errors. It’s been really funny, is what I’m saying.
But while we’ve had plenty of laughs thus far, from the innocent days of Giblert Melendez and Kevin Swanson to their Ireland shirt that promoted sectarian violence, Reebok has outdone themselves and delivered one. Want to see it? Check it out on the next page.
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