After taunting, shoving, punching and goading his fellow partygoer, the dude in the TapouT shirt gets his wish and does indeed get punched in the motherf*$@*ng mouth. He doesn’t handle it well, collapsing unconscious right on the spot.
What’s kind of funny looking back on this video is how TapouT has evolved past these types of “bro” consumers. Today, TapouT is presenting itself as a relatively upscale athletic apparel brand and, with the UFC’s Reebok deal, they’ve actually started getting out of the MMA business, and are instead focusing on pro wrestling.
While the new TapouT isn’t the same as the old Tapout, though, that doesn’t mean the folks wearing shirts decked out in skulls and eagles and such aren’t ridiculous-looking.